Mika Yamamoto is the Chief Digital Marketing Officer at SAP where she leads the demand generation, marketing tools and technology, and field marketing strategy for the company.
Previously, Mika was Chief Marketing Officer of SAP SMB, a division of SAP, leading efforts to modernize the brand and go-to market strategy, using digital marketing to build and convert pipeline.
Prior to joining SAP, Mika was Head of Marketing and Merchandising for Amazon Books where she launched the first Amazon Books store. She spent more than six years at Microsoft in roles such as the GM of Marketing and Merchandising of the Microsoft Stores and Senior Director within the Microsoft Windows division.
Before Microsoft, Mika spent more than five years covering the SMB market as a Research Vice President at Gartner, Inc.