Fernando Polo

Good Rebels

Good Rebelis is a digital strategy and creative company working with companies like Toyota, Santander, IKEA, LG Electronics, L’Oréal, or Lexus at the intersection of people, brands and technology. After substantial growth in recent years, the company now employs over 120 people and has offices in Europe and Latin America.

Fernando is Associate Professor at IE Business School (IMBA) and an international speaker at seminars and conferences, where he talks about customer centricity and the impact of digital transformation on companies, culture and leadership. He is the author of the best-selling book “#Socialholic: All you need to know about social media marketing”, and “#Leadertarians: creating intrapreneurs in the digital age”.