Dr Nisreen Ameen

Lecturer in Digital Marketing
Royal Holloway University

Dr. Nisreen is a Lecturer in Marketing at Royal Holloway, University of London.

Her research interests are in the area of Information Systems including digital marketing, human-computer interaction, digital education, consumer behaviour and digital technologies, e-business, technology adoption, internet security and policymaking. Her work in these areas has been published in different journals such as Computers in Human Behaviour, Information Technology and People, Information Systems Management, Information Technology for Development, British Journal of Educational Technology and International Journal of Gender and Entrepreneurship.

Dr. Nisreen is also an Editorial Board member of the Journal of Enterprise Information Management and reviews research papers for several journals such as: Computers in Human Behavior, Technological Forecasting and Social Change, Information Technology and People, Information Systems Management, Information Technology for Development, Journal of Behavioral and Experimental Finance and Journal of Enterprise Information Management, British Journal of Educational Technology.

She has presented her work at different conferences in the United Kingdom, the United States, across Europe, Asia and the Middle east.

Nisreen is also an academic member of the Association for Information Systems (AIS), a member of the UK Academy of Information Systems (UKAIS) and an affiliate member of the Charted Institute of Marketing.