Bev has vast experience in client, stakeholder, and programme management on an international scale.
She leads ITSMA’s ABM Practice, shaping this new category of B2B marketing through collaborative research, articles, training and public speaking. She enjoys helping marketers all over the world design, launch and scale the right blend of ABM for their business.
Bev is also a published author in business-to-business services marketing including the recent ‘Practitioner’s Guide to ABM: Accelerating Growth in Strategic Accounts.’
She is also a volunteer business mentor with the Prince’s Trust, providing mentoring and support to young people with a viable business idea who have joined The Prince’s Trust Enterprise Programme. The role is about giving guidance and helping young people to develop their businesses whilst also building their confidence and skills.