blog

What’s in the typical martech stack?

08 April 2019
B2B marketers typically spend in excess of £20,000 a year on their marketing technology, yet only 56% are satisfied with it. These findings, which are part of our extensive industry audit, show the level of discontent brewing in the marketplace. And yet we just keep ...

Smash it all up!

08 April 2019
Doug Kessler gave a show-stopping closing presentation at Ignite 2017. So good we just had to have him back again at Ignite 2019. Catch Doug at B2B Marketing Ignite 2019 taking place on 8-9 July in London. You can't afford to miss his presentation "Managing your bl...

What makes a great ABMer?

08 April 2019
Andrea takes us through the key skills and attributes that make a great ABMer at the B2B Marketing ABM conference "Account-Based Everything".   Want to hear from Andrea up close and personal? Then join her at Ignite 2019 where she will be discussing The Par...

Turn your paid social investment into results – eGuide

28 February 2019
Learn how to make the most of your spend on Twitter, LinkedIn and Facebook Social is great. But it costs money. Which means you as a marketer need to make the right decisions about what to post, where, and who to target your content at. This eGuide from Octopus Grou...

So you think you know your buyers? Think again.

28 February 2019
Often described as the ‘father’ of behaviour science in marketing, Rory Sutherland's opening keynote from Ignite 2018 reveals how understanding human behaviour turns so much of our thinking around B2B marketing entirely on its head. Watch the full, recorded presen...