How to increase brand awareness, credibility and trust by working with B2B Influencers
3:10 PM - 3:40 PM
Trust in brands and advertising is at an all-time low, and the mix of self-serving brand content and paid media is not cutting it anymore. This presentation will show you how creating content with B2B Influencers can fast-track awareness, perception change and demand generation in 3 months.
Join us in this talk to learn how to:
- Create & document a successful influencer marketing strategy
- Effectively engage influencers
- Create inspiring influencer-generated content
- Connect your employees to influencers to build & sustain relationships at scale
- Drive results that senior management care about
- Follow best practice to measure the success of your program