Trust in brands and advertising is at an all-time low, and the mix of self-serving brand content and paid media is not cutting it anymore. This presentation will show you how creating content with B2B Influencers can fast-track awareness, perception change and demand generation in 3 months.

Join us in this talk to learn how to:

• Create & document a successful influencer marketing strategy
• Effectively engage influencers
• Create inspiring influencer-generated content
• Connect your employees to influencers to build & sustain relationships at scale
• Drive results that senior management care about
• Follow best practice to measure the success of your program