12:20 PM - 12:50 PM
Too much focus on speeds and feeds and an avalanche of product driven content has created an engagement crisis in B2B marketing. Paul Cash argues that B2B marketing needs to start a new chapter and stop its blind obsession with what he refers to as Product Powered Growth.
Why change? With falling response rates and traditional B2B Marketing becoming less effective it’s time for a rethink. According to Cash, customers don’t want to buy from you anymore, they want to buy into you. In his opinion, this changes everything.
In his session, B2B Storyteller, Paul Cash will reveal how Story Powered Growth is the future for B2B marketing.
What you will learn:
- How to develop an organising story for your company
- Storytelling tools and frameworks
- Useful and practical example
This is one of those not to miss sessions that will leave you super-pumped and full of ideas to implement within your own company.