9:10 AM - 9:50 AM
One of the reasons why there may be so little growth in business is that people are looking at it the wrong way. Marketers, for all their failings, can bring a unique and complementary frame which can see progress and profit where accountants and number-crunchers can’t.
In this session, you will learn:
- Why B2B decisions are less rational than everyone thinks – and why B2B brands may be more important than we assume
- Why it pays to optimise backwards
- Why you don’t need a media budget to do great advertising
- The most sensible solution often isn’t the best……