10:40 AM - 11:10 AM
B2B marketing used to be simpler, but we now live in a fast-paced, post-big data world, surrounded by on-demand insights, tools and dashboards.
Since 2010, B2B CMOs and their teams have been transforming too slowly from Marcom functions to demand gen and revenue marketing model Transforming faster from a traditional branding & marcom to a Revenue Marketing Center of Excellence is a must to:
- WOW your internal & external stakeholders to become insights-based leaders
- GROW your sales funnel performance
- BOOST your team efficiency and 20-80 focus
Which of those 5 main internal issues is your marketing team facing most currently?
1. Lack of commercial focus strategy-wise – campaigns, content, engagement
2. Marketing operations efficiency – Knowing, Planning or Delivering
3. Too few or unreliable data, useless KPIs and insights
4. Under-utilisation of visualisation, CRM & analysis tools
5. Lack of human analysis skills/process to manage insights
We will take you through a practical & inspiring journey to accelerate your team transformation to a full insights and ROI focus, going in a very concrete and visual way through:
- 5 main phases: FOCUS – (re)BUILD – WOW – GROW – BOOST
- 10+ core KPIs -> Insights
- 20+ tips & actions to increase acquisition, retention, engagement, revenue or referrals
Get ready for a energetic tour of core benchmarks, guidelines and inspiration to ensure that your team & career will not hit the “data wall” in 2020!