10:00 AM - 10:30 AM
Navigating the challenges of the evolving marketing landscape can be a massive hurdle for any company. It’s no longer about whether you’re targeting B2B or B2C markets, but rather ‘B2E’ – business to everything, everyone, everywhere. In the B2E world, it’s important to understand that buying behaviours have converged and are now driven by both technological and cultural change.
Based on the results of a new European survey of B2B buyers and marketers, Peter will share insights on how human nature and customer nurture are key to attracting and retaining today’s customers.
Key takeaways include:
- Understand the impact of generational attitudes and social norms
- Identify potential flashpoints in your demand generation funnel
- Learn how to deliver Account-Based Experiences that drive revenue