How to build a high performance, award winning B2B marketing team

10:40 AM - 11:10 AM

People and team performance are at the very heart of an effective marketing programme. During this session, you’ll get the chance to hear how Thomson Reuters transformed a fragmented ‘support’ function into a commercially vital, B2B Marketing Award-winning team (amongst other commendations).  From the importance of vision, right through to transformation, team engagement and stakeholder influencing.  If you’re leading a marketing team, or have aspirations to do so, then this session will give you some great insight (the good and the bad!) on the steps to building a dynamic and thriving marketing team.

In this session, you’ll learn:

  • How to provide a balance of skill-sets and expertise to enable the team to thrive
  • How to manage ongoing development to meet personal and team objectives
  • How to set objectives and prove success at team level
  • The importance of collaboration across the business – and how to do it well

Vice President, Marketing,Thomson Reuters