We all want our customers to love us, but with the responsibility for CX spread across the business it’s too often buried in confusion, inertia and diffused responsibility. Drawing on a series of industry-wide research projects, this session will show you how to overcome those obstacles, clarifying the vital components of excellent CX and where you’re coming unstuck.

You’ll leave this session knowing:

• The CX fundamentals you should pay attention to
• Case studies from B2B marketers who are excelling
• How to benchmark your efforts against your industry peers
• Frameworks and models to help you in your way