12:20 PM - 12:50 PM
Join B2B Marketing Lead ABM consultant Andy Bacon as he exposes the typical challenges faced by those on their ABM journey and learn how he has helped clients avoid the roadblocks before they become show stoppers. Whether you are about to start on your ABM journey or have started a programme, this practical ‘how to’ session will reveal Andy’s top 10 pitfalls to avoid. There will be plenty of opportunity to seek answers to your own questions.
What you will learn:
- Andy’s top 10 ABM pain points and how to avoid them.
- How strategic ABM differs from conventional demand generation.
- How to build and nurture sales and marketing alignment.
- Essential preparation and planning steps before you get started.
- What ABM tech you really need to get started
- What Andrea says about Andy’s top 10!