- Developing performance marketing.
- Raising awareness to drive leads.
- Content and your strategy.
- Planning and implementing.
- Personal branding.
- Setting up an ABM programme.
- Accelerating from strategic to programmatic.
- Creating your ABM tech stack.
- Using agencies for ABM excellence.
- Aligning sales and marketing.
- Defining and managing the customer
- Ambassadorship and advocacy.
- Managing customer experience company-wide.
- Customer success – what is it, and why do you need it?
- Building the perfect team and how to keep them.
- Understanding the stakeholder
who do you need to influence?
- Next generation leaders- finding them and being one.
- The fundamental skills of a B2B leader.
- Connecting with the customer.
- Get the best out of content.
- Improving your CRM.
- Using influencer marketing effectively.
- Emotional marketing and hyper-personalization.
- Using data for more effective marketing.
- Big data and cognitive marketing.
- Your NPS, metrics and revenue growth.
- Social listening – manage and monitor your social media.
- Effectively evaluate your creative concepts.
- Tech stack: Build or rent?
- New tech alert – how to deploy what’s coming.
- Building tech skills in your team.
- Tech onboarding and MA.
- How to run a tech audit… ditch the failing platforms.
- Building your value proposition.
- Brand consistency and management in the digital age.
- Building employee brand engagement
- Brand measurement and valuation.
- Your brand, your voice.