B2B Marketing Ignite London
- sponsored by Integrate
B2B Marketing Ignite London – The world’s biggest learning and networking event
Join 1500 of B2B’s brightest as they come together to make sparks fly at B2B Marketing Ignite London.
STREAM 1iKeynoteThe Keynote stream will host the best of the best in the B2B industry. Topics being covered are:
- Developing performance marketing.
- Raising awareness to drive leads.
- Content and your strategy.
- Planning and implementing.
- Personal branding.
STREAM 2iSales engagement
STREAM 3iInnovation and creativity
- Defining and managing the customer journey.
- Ambassadorship and advocacy.
- Managing CX company-wide.
- Customer success – what is it, and why do you need it?
- More effective marketing through better data.
- Big data and cognitive marketing.
- Your NPS, metrics and revenue growth.
- Social listening.
- Evaluating creative.
- How to connect with the customer.
- Getting the best out of your content marketing.
- Techniques to improve your CRM.
- How to use influencer marketing effectively.
- Emotional marketing and hyper-personalisation.
- Your brand, and finding the tone of voice that will work for you
- Setting up an ABM programme from scratch.
- Accelerating your ABM programme from strategic to programmatic.
- Creating your ABM tech stack.
- Using agencies for ABM excellence.
- Sales and marketing alignment.
STREAM 7iLeadership and strategy
- Building the perfect team.
- Understanding the stakeholder group – who do you need to influence?
- Next generation leaders – finding them and being one.
- The fundamental skills of a B2B leader.
- How to build and refine your value proposition
- Brand consistency and management in the digital age
- Building employee brand engagement and commitment
- Brand measurement and valuation
What to expect at Ignite 2020
Ignite London features a carefully curated, high-calibre agenda of keynote speakers, workshops, breakout seminars and interactive sessions – over 60 in total.
We source keynote speakers from the leading names in the B2B space, and curate the breakout programme from hundreds of ‘call for paper’ submissions.
The result is an unrivalled programme of the most inspiring speakers and presentations that provides an exciting and motivational day of learning and development.
- More than 1500 fired-up marketers under one roof.
- An unmatched B2B industry networking experience.
- 8 content streams to challenge, enlighten and inspire.
- A customisable agenda with 66 sessions.
- 83 speakers – from among the leading lights in the B2B space and beyond.
- Taking place over 8 stages.
- The Ignite 2020 party – drinks, bites, and entertainment.