Peter has been involved in enterprise grade ABM programs for over a decade now. He is on a mission to help companies scale what Agent3 calls “True ABM” and firmly believes that the ongoing convergence of methodology, insight, content and technology is enabling this to really happen.
Peter has a global role in Agent3 working with teams in our London, New York, San Francisco and Sydney offices to help drive customer outcomes and results. He also spends time working with the Agent3 ABM innovation team on bringing new technology and tools to market to underpin and enable more efficient, scalable and results driven ABM programs.
Current focus areas for Peter are – Global ABM Program Management and Social Selling for ABM, both areas that he sees can be made more effective with the right technical innovation.