As general manager, Cumins has end-to-end responsibility for SAP Marketing Cloud. This includes product strategy, design, and dev., as well as go-to-market and customer success. Cumins recently came back to SAP after 6 years in software start-ups: first as SVP of product at OpenX, the largest independent ad exchange, then as chief product officer at Scytl, the pioneer of online voting. Prior to that, Cumins served in a variety of senior roles with SAP, including product mgmt, corporate strategy, and business dev., in the United States, Germany, and France. Cumins received his masters degree in law and masters in business from the University Paris II Panthéon Assas.