Mary-Anne Baldwin

Head of Content
B2B Marketing

In her role at B2B Marketing, Mary-Anne is responsible for developing the company’s content strategy. She leads B2B Marketing’s team of writers to deliver content that supports all areas of the business’ operations and offerings. 

She has a passion for captivating copy and a dogged determination to provide strategic, informed advice on improving your B2B marketing efforts. Mary-Anne is also a strong advocate for supporting young talent, having regularly mentored women through their developing education and careers. 

She has 15 years experience as an editor and journalist having worked in the business, consumer and trade press, both in print and digital platforms. In her previous role Mary-Anne was Corporate Editor at a membership organisation for leaders of large cap and FTSE companies where she reported and spoke internationally on leadership and board effectiveness.