Mark Waite

Chief storyteller and co-founder
Cohesive

A disruptive thinker with nearly three decades of PR and Marketing experience, Mark co-founded Cohesive with a clear mission to help innovative businesses discover, craft and tell a better story. A story powered by purpose that connects with its audience in a deeper, more emotive way.

Fed up with the impact of marketing automation and it’s ‘dumbing’ down effect, Mark is on a crusade to rid the world of mindless marketing and PR propaganda, whilst championing the rise of human-first storytelling. Driven by the mantra ‘the only thing unique about your story is you’, he is relentlessly in pursuit of ‘why’ to power client stories – why they exist, why it matters and why should anyone care!

Check out the Cohesive website here.