Katie is head of EMEA marketing at Act-On, one of the fastest growing tech companies in North America. A marketing automation native, for the past 10 years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and now Act-On.
Her passion for marketing is all-encompassing. From the science of lead generation and attribution to the art of message development and brand engagement – for customers, prospects and partners.
Katie’s hands-on experience gives her the ability to cut through the jargon and speak candidly about marketing automation, demonstrating the absolute power it can bring to the sales and marketing organisation.