Andy Bacon

Senior advisor, ABM Specialist
B2B Marketing

Andy is a hugely experienced consultant in the strategy and development of account-based marketing. A successful entrepreneur and B2B marketing agency founder, Andy specialises in helping businesses mitigate the risk of ABM failure.

He has supported many global brands, including Citrix Systems, Juniper Networks, Kingston Technology, Seagate and NVIDIA across EMEA, overseeing and delivering successful enterprise and channel programmes.
In 2016, Andy’s work for a client was cited as ‘ABM EMEA programme of the year’ by technology analysts Sirius Decisions.

In addition to his work advising businesses in adopting account-based marketing, Andy holds non-executive board positions at a number of start-ups across different industry sectors and is a speaker and writer on the topic.