This is where you come to Ignite your career
Turn this one-day event into two days of insight and in-depth
understanding with a 2-day pass
A 2-day pass includes a ticket to the event on Tuesday 23 June and a choice from one of five specifically-designed training courses taking place on Monday 22 June designed specifically to complement and enhance your Ignite 2020 experience.
In this hands-on, one-day workshop, leading B2B copywriter David McGuire will share a clear, structured approach to writing and reviewing professional B2B marketing copy – creating content that delivers on your objectives.
In short, the better your writing, the better your results.
This account-based marketing training course will provide you with a highly practical overview of how ABM works, what it looks like in practice, and how to adopt and deliver it successfully in your business.
Whether you’re thinking about adopting ABM, just starting out, or scaling up, the course will arm you with valuable, hard-to-find insights that ensure you get your next ABM steps right.
In this one-day content marketing course, we’ll examine how B2B buyers and customer journeys have changed in recent years, and how you can use this insight to develop an effective content marketing programme that will engage and guide your buyer through the end-to-end journey.
We’ll start the day by examining why content is still an important part of any B2B marketing programme and we’ll look at the main content types from hero, hub and hygiene to stock and flow.
This workshop will help you explore what it takes to design and sustain a credible B2B brand that is both different from your competitors’ brands and stands for something meaningful.
This workshop aims to deliver practical insights to help you make sense of martech, from analysing your martech stack and establishing the martech spine, to evaluating existing skills and building reports that matter.