B2B copywriting training

Take a one-day copywriting training course, with one of the UK’s most experienced B2B writers


The ability to write with impact – and to give objective feedback on written content – is a key skill for B2B marketers at all levels. 78% of B2B content marketers associate quality content with improved results, and the five most effective content formats are all text-based.

In short, the better your writing, the better your results.

In this hands-on, one-day workshop, leading B2B copywriter David McGuire will share a clear, structured approach to writing and reviewing professional B2B marketing copy – creating content that delivers on your objectives.


Designed specifically with B2B marketers in mind

This is no generic writing course. With 15 years’ dedicated B2B writing experience, David has created this course to address the real issues B2B marketers face – like how to:

  • Write with authority and power, and avoid common B2B mistakes
  • Make technical subjects clear and compelling – without “dumbing down”
  • Obtain better quality content from stakeholders and writers
  • Succeed in popular B2B content formats, including blog posts, emails and web copy
  • Humanise your brand through smart use of voice and tone

You’ll leave with an armful of practical tips you can apply straight away – that are nothing like the English lessons we learned at school.

Learn from one of the UK’s leading B2B copywriters


David is creative director at Radix Communications, the UK’s largest copywriting agency dedicated to B2B marketing content. He writes for B2B brands like Adobe, Oracle, Castrol and Mitsubishi, on subjects as diverse as engineering processes, human resources transformation and cyber security risk.

At Radix, part of David’s role is to help mentor and train the next generation of professional B2B copywriters – giving him a practical, workshop approach. He’s also an experienced presenter, hosting both the UK’s national copywriting conference, and the “Good Copy, Bad Copy” podcast.

Yours to keep: copy structures and templates for the whole marketing funnel


Alongside professional hints and tips, David will give you the tools, structures and templates he uses every day when crafting content throughout the whole B2B marketing funnel:

  • A structured, five-point hierarchy for evaluating any B2B copy
  • Briefing forms, ensuring you have everything you need to write well
  • Multipurpose structures for blog posts and other content types
  • A unique, graphic tool to help you visualise voice and tone

Ideal for any B2B marketer who evaluates written content


This course is designed for any B2B marketer who needs to write or evaluate B2B marketing copy; a core skill at any level of seniority.

It’s a hands-on, workshop format – designed to build your confidence as well as your skills.

This course is designed to teach you the technical skills on how to write good copy however we also run a content marketing course that lays down the strategic foundations.

David McGuire

Radix Communications Ltd
Creative Director


David McGuire has built a career out of making boring subjects interesting. He’s been engaged in B2B marketing and copywriting since 2006, crafting content for the likes of Mitsubishi, Fujitsu Siemens and the European Space Agency. David’s freewheeling, conversational presentation style has led to a growing number of training workshops and speaking engagements – for organisations as diverse as the Local Government Chronicle and Software Cornwall.