So you think you know your buyers? Think again.

28 February 2019
By: Rory Sutherland
Vice chairman

Often described as the ‘father’ of behaviour science in marketing, Rory Sutherland’s opening keynote from Ignite 2018 reveals how understanding human behaviour turns so much of our thinking around B2B marketing entirely on its head.

Watch the full, recorded presentation.


Missed Rory at Ignite 2018 but want to hear straight from the horse’s mouth live? Well, you’re in luck. Rory will be taking to the Ignite 2019 keynote stage.