blog

Is your ABM strategy ready for technology?

24 April 2019
When it comes to ABM, there are those who embrace the possibilities of tech and those who fear it will muddy the water. Tenessa Lochner, senior ABM education and training manager at Demandbase falls into the first category. She explains why. Do you think techno...

ABM is great, but not for everything

23 April 2019
B2B marketers are at peak-ABM hype. But they could be setting themselves up for a fall, says O2 head of business marketing Zoe Hominick   ABM is often promised as the most effective way to generate ROI, so it’s easy to see why you would want to apply ABM to as ma...

Dry and bland? I don’t think so

23 April 2019
Harnessing emotional engagement is the best way to drive growth, according to ICIS CMO Bridget Kendrick   Earlier this year I attended a marketing network event and signed up to a roundtable on ‘data analytics in B2B marketing’. It opened with the main speaker ...

Don’t take no for an answer

23 April 2019
People will tell you all sorts of reasons why a master brand strategy will fail, says Valitor CMO Christine Bailey – but she has proven it is possible   Implementing a master brand strategy following multiple acquisitions is no easy feat – especially not in a c...

What’s in the typical martech stack?

08 April 2019
B2B marketers typically spend in excess of £20,000 a year on their marketing technology, yet only 56% are satisfied with it. These findings, which are part of our extensive industry audit, show the level of discontent brewing in the marketplace. And yet we just keep ...

Smash it all up!

08 April 2019
Doug Kessler gave a show-stopping closing presentation at Ignite 2017. So good we just had to have him back again at Ignite 2019. Catch Doug at B2B Marketing Ignite 2019 taking place on 8-9 July in London. You can't afford to miss his presentation "Managing your bl...

What makes a great ABMer?

08 April 2019
Andrea takes us through the key skills and attributes that make a great ABMer at the B2B Marketing ABM conference "Account-Based Everything".   Want to hear from Andrea up close and personal? Then join her at Ignite 2019 where she will be discussing The Par...