blog

5 steps to get account-based marketing right

20 May 2019
Robert Norum, B2B Marketing trainer and associate director at McDonald Butler believes ABM is the hottest three-letter acronym in B2B marketing at the moment. During B2B Marketing’s InTech 2018 conference, he explained ABM’s popularity and how you can leverage...

How to run a successful ABM workshop with sales

16 May 2019
Zoe Hominick, head of business marketing at O2, shares some tips for effective sales and marketing alignment for ABM.   ABM is the most effective tool for marketers to generate sales pipeline. But it won’t succeed if the sales team aren’t engaged and feeding th...

Podcast: The importance and art of getting the right team

08 May 2019
We sat down with Sakina Najmi, who has recently featured in our top 20 women in B2B tech marketing list and Ignite 2019 speaker. We spoke about what great marketing leadership looks like in a B2B business, the importance and art of getting the right team in place, comm...

How to attain a diverse talent base in the tech industry

02 May 2019
How can you build a diverse tech marketing team when the sector’s workforce is dominated by the same usual suspects? Malin Liden knows. The VP of SAP discusses the crucial connection between innovation and diversity, and where to find the right people. Molly Ray...

Three steps to find your purpose

02 May 2019
Mark Waite of Cohesive Communications outlines exercises to follow if you’re struggling to find your brand purpose   Your business purpose isn’t framed by what you do, but why you do what you do. A truly authentic and productive purpose is imaginative, expansiv...