We sat down with Sakina Najmi, who has recently featured in our top 20 women in B2B tech marketing list and Ignite 2019 speaker.
We spoke about what great marketing leadership looks like in a B2B business, the importance and art of getting the right team in place, communicating and setting expectations with other senior stakeholders in the business.
We really enjoyed the chance to sit down with Sakina, and we know you’ll enjoy it too. Click here to listen to the podcast.
The book recommended by Sakina is “Artifical Intelligence for marketers” by Jim Sterne. Pick up a copy at www.amazon.co.uk/Artificial-Intel…ns/dp/1119406331
If you’d like to catch up with Sakina in person she will be presenting at Ignite 2019 on driving digital at scale.