Five signs you are ready for marketing automation: on-demand webinar

28 February 2019
By: Katie Jameson
Head of marketing EMEA
Act-On Software

As your business grows, so do your marketing needs and the ability to scale. Especially the way you go about sending emails to your customers.

In this webinar, you’ll discover the 5 signs which show you’re ready to make the jump from email platform to marketing automation, and more!


This webinar will cover:

1. The differences between email marketing and marketing automation (MA)

2. How to incorporate MA into your existing email strategy

3. The importance of having a 360 view of your customers

4. How MA can help improve the way you nurture leads

5. The metrics to use to ensure MA works in your business

6. Using MA across your customer journeys to drive growth

 

Watch the on-demand webinar here.

 

Presented by:

Katie Jameson – Head of EMEA Marketing at Act-On Software.

Katie is the Head of EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On.

Want to see Katie in the flesh? She will be speaking at Ignite 2019 check it out here.