As your business grows, so do your marketing needs and the ability to scale. Especially the way you go about sending emails to your customers.
In this webinar, you’ll discover the 5 signs which show you’re ready to make the jump from email platform to marketing automation, and more!
This webinar will cover:
1. The differences between email marketing and marketing automation (MA)
2. How to incorporate MA into your existing email strategy
3. The importance of having a 360 view of your customers
4. How MA can help improve the way you nurture leads
5. The metrics to use to ensure MA works in your business
Katie Jameson – Head of EMEA Marketing at Act-On Software.
Katie is the Head of EMEA Marketing at Act-On Software, one of the fastest growing tech companies in North America. A marketing automation native, for the past ten years she has implemented, integrated and executed programmes on a variety of marketing automation platforms at industry leading companies such as Symantec, Paywizard and ResponseTap and now Act-On.
Want to see Katie in the flesh? She will be speaking at Ignite 2019 check it out here.