Be afraid. Be very afraid. (And a bit excited.) How AI is transforming B2B marketing

02 May 2019

Artificial intelligence: the term comes with a lot of baggage, hype, expectation and a good dose of good old-fashioned fear.

But what does it really mean for B2B marketers? Where are we already feeling its impact, and how can B2B marketers leverage the opportunities that it opens up, both now and in the future?

These are some of the questions that we’ll be examining in this webinar – plus examining real-life examples of AI in action in B2B scenarios, and what they can teach us about future use cases and scenarios.

If you’re interested in harnessing the future of AI in B2B, then you can’t afford to miss this webinar!

In this on-demand webinar you will learn:

  • What AI looks like in B2B in 2019, who is using it, where and how?
  • What the challenges are to deploying AI effectively
  • How to distinguish between AI vendor hype and reality
  • What it means for your job as a B2B marketer – both today and tomorrow
  • What the future of AI in B2B looks like

Watch the on-demand webinar here.

Joel Harrison
B2B Marketing

As editor-in-chief of B2B Marketing, and one of its founders, Joel plays a strategic role in the company, focusing on the development of all B2B Marketing’s content, products and services – including events, training, reports and the magazine. He’s also an ambassador and evangelist for B2B more generally, and a regular speaker at conferences and at inhouse marketing team meetings.

Katie King
Managing Director

Katie King is a published Author, Keynote Speaker and Consultant on Artificial Intelligence (AI) and digital transformation. Katie was recently appointed to the UK Government All-Party Parliamentary Group (APPG) task force for the enterprise adoption of AI. Katie is also the author of Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, published by Kogan Page in February 2019.

You can catch Katie at Ignite 2019 where she’ll be presenting “How marketing professionals can harness AI for business growth”

Tom Salvat
Founder & CEO

Tom Salvat is the Founder and CEO of multi-award winning content marketing AI company CONCURED. Tom founded CONCURED to analyse people’s behaviour towards content at scale, in order to prescribe what content creators should create next to maximise engagement & ROI. Tom has spent the last decade working with the biggest brands in the world on their content & advertising challenges, in London, New York & Montreal.

Marcus Lambert
Chief Technology Officer

Marcus has built his global reputation as a technology innovator by architecting and delivering world class Products, Web Apps, Websites at Omobono. Marcus believes that the future of marketing will be defined by data and algorithms, delivering relevancy through AI. He is currently spearheading Omobono’s thought leadership in this space. Marcus brings with him over 20 years’ experience in technology. Before joining Omobono he held senior technology management positions within Mckinsey & Company, Clifford Chance and Allen and Overy where he led their most innovative projects. He then went on to run his own VC backed startup for 5 years.