blog

How to buck the bad content trend

06 June 2019
Mediocre. Unambitious. Generic. Crap. Doug Kessler explains how you can avoid the pitfalls of most content marketing.   Most content marketers have a lack of ambition, according to Doug Kessler, co-founder and creative director of Velocity. Doug has alwa...

How to grow a B2B martech mindset

22 May 2019
If there’s one thing vendors are good at, it’s showing off the positives of their products. Here Lee Hackett of BluprintX explains how to take a growth approach to martech without looking through rose-tinted glasses.   Working closely with marketing and sales t...

A 10 step framework for AI success in marketing

20 May 2019
Katie King, author and CEO at AI in Marketing reveals 10 tips for marketers to keep in mind when aiming for success with artificial intelligence. Ahead of my keynote presentation at Ignite, I’d like to share 10 invaluable insights and advice I gleaned while researchi...

5 of the best B2B visionaries at Ignite 2019

20 May 2019
If you’ve not booked your ticket for B2B Marketing Ignite on 9 July, here are five reasons why you should delay no longer. I’ve marked the following five B2B visionaries on my personal B2B ‘must attend’ list for this year’s event, and would go out of my way t...

5 steps to get account-based marketing right

20 May 2019
Robert Norum, B2B Marketing trainer and associate director at McDonald Butler believes ABM is the hottest three-letter acronym in B2B marketing at the moment. During B2B Marketing’s InTech 2018 conference, he explained ABM’s popularity and how you can leverage...

How to run a successful ABM workshop with sales

16 May 2019
Zoe Hominick, head of business marketing at O2, shares some tips for effective sales and marketing alignment for ABM.   ABM is the most effective tool for marketers to generate sales pipeline. But it won’t succeed if the sales team aren’t engaged and feeding th...