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If you’re like most marketers today, you’re probably pretty excited about account-based marketing.   But as you’re starting to bridge the gap from theory to reality, you’re running into some new challenges. At most companies, the budgeting cycle for a n...

Embarking on a brand refresh is not a journey you should take lightly. It’s fraught with peril, can result in reputational damage, and can cost you far more than the stack of cash you spent months getting sign-off for.   On the turbulent high seas of B2B – ...

James Arnall, marketing director at employee experience platform Perkbox explains why his dog is the best alarm clock, how he’s connecting the marketing dots across different functions, and why it’s better to ask for forgiveness, not permission   My alarm goe...

It’s worth going back to basics to make sure your content has a strong foundation. Here Molly Raycraft outlines what it takes to get audience, structure, and tone right.   There’s a lot more to content than just writing. You’ve got to think about th...

If you’re selecting your first agency of record for your account-based marketing efforts, here are the most important characteristics you may want to consider, explains Clive Armitage   In a previous incarnation, I was lucky enough to be part of the team that...

Mediocre. Unambitious. Generic. Crap. Doug Kessler explains how you can avoid the pitfalls of most content marketing.   Most content marketers have a lack of ambition, according to Doug Kessler, co-founder and creative director of Velocity. Doug has alwa...

If there’s one thing vendors are good at, it’s showing off the positives of their products. Here Lee Hackett of BluprintX explains how to take a growth approach to martech without looking through rose-tinted glasses.   Working closely with marketing and sales t...

Katie King, author and CEO at AI in Marketing reveals 10 tips for marketers to keep in mind when aiming for success with artificial intelligence. Ahead of my keynote presentation at Ignite, I’d like to share 10 invaluable insights and advice I gleaned while researchi...

If you’ve not booked your ticket for B2B Marketing Ignite on 9 July, here are five reasons why you should delay no longer. I’ve marked the following five B2B visionaries on my personal B2B ‘must attend’ list for this year’s event, and would go out of my way t...

B2B Marketing’s Joel Harrison and Stein IAS’ chairman and chief client officer Tom Stein sat down with a room full of CMOs to talk about martech. Here they reveal the challenges leaders are facing Martech is unquestionably a topic of constant conversation at ...