How to: Use social listening to enhance customer experience

3:10 PM - 3:40 PM

Arguably, more than any other communication channel, social has become the place where customers judge your company’s personality and values. This means that you need to earn their engagement by providing them with value and a forum in which to share with like-minded others. The key to doing this right is social listening.

In this session you will learn:

  • What is social listening?
  • How does social listening shape your customer experience strategy?
  • What are the expectations on each platform?
  • The five rules of good social media customer service