3:10 PM - 3:40 PM
In this session we will look at how social selling is failing to deliver its full potential for ABM and how you need to change the game to drive success. We will explore how to scale best practices with your account teams and how the convergence of AI, intent data, social content and mobile technologies can enable sales teams to pick up the ABM baton and drive faster, more relevant dialogue with their key accounts and social connections – without them having to break a sweat or you leading them by the hand!
This session will cover:
- Social selling today – reality check!
- How to drive relevant dialogue at scale (and not become a corporate social bot)
- Content and technology considerations
Discover a new, smarter approach to social selling – your sales teams will thank you for it!