Marketing and the need to think different.

9:10 AM - 9:50 AM

One of the reasons why there may be so little growth in business is that people are looking at it the wrong way. Marketers, for all their failings, can bring a unique and complementary frame which can see progress and profit where accountants and number-crunchers can’t.

In this session, you will learn:

  • Why B2B decisions are less rational than everyone thinks – and why B2B brands may be more important than we assume
  • Why it pays to optimise backwards
  • Why you don’t need a media budget to do great advertising
  • The most sensible solution often isn’t the best……

Vice Chairman,Ogilvy