Is tech stack integration a pipe dream?

4:00 PM - 4:30 PM

Buying the latest piece of martech is easy. It’s trying to make it work in conjunction with the rest of your stack that’s hard.

Any technology will only be as effective as the people in control of it. And the tech stack explosion will require more highly-skilled resources in your teams.

In this session find out:

  • How martech can be user friendly if working with your vendor becomes a partnership
  • How the marketing people and the tech people will need to be one and the same
  • What’s the next big thing and maybe you shouldn’t jump all over it