Your old KPI report template is not taking you anywhere. Do this instead

1:50 PM - 2:20 PM

Reports suck. They go from your boss’ desk straight to the bin. Your boss has no idea what to do with them, they don’t give you any visibility internally, and what’s worse, they are a drain of your most valuable resource: time.

In my presentation you will learn how to:

  • Create clear communication lines to give you and your team more exposure internally
  • Use MarTech to automate your report generation process
  • Use storytelling to drive the reader to what’s important
  • Use the right KPIs for the right stakeholders (nobody cares about your open rates!)
  • Position your marketing team as a results driver and not a support organization
  • Derive next month’s plan from last month’s report
  • Use basic statistical analysis to guarantee the accuracy of your report

Director of Marketing and Demand Generation,Foxit Software