Managing your bloody stakeholders: The single most important success factor in B2B marketing

4:40 PM - 5:15 PM

We all have stakeholders approving, rejecting and reviewing our work. The choice is simple: actively manage them and there’s almost nothing you can’t accomplish. Or leave it to chance and see your best ideas die a slow (or not-so-slow) death.

This talk is all about actively managing and aligning your stakeholders to bring home the bacon (or vegan alternative).

You’ll learn:

  • Why stakeholder management is so critical
  • How to get them aligned before you show any work
  • How to build cases and design experiments
  • How to turn stakeholder equity into great work

Creative director & co-founder,Velocity Partners Ltd