11:40 AM - 12:10 PM
New research shows that the best B2B marketing leaders think long-term.
Long-term programmes are needed to get the results that matter – profit, market share, growth.
But the demand for quarterly pipeline and immediate success is relentless.
Using new research and interviews with successful B2B marketing leaders, David will share with attendees:
- How B2B marketers can fight for the space to deliver three-year strategies
- And how to balance long-term thinking with agile working to get the best of both worlds