The long game: what it takes to succeed in the era of marketing accountability

11:40 AM - 12:10 PM

New research shows that the best B2B marketing leaders think long-term.

Long-term programmes are needed to get the results that matter – profit, market share, growth.

But the demand for quarterly pipeline and immediate success is relentless.

 

Using new research and interviews with successful B2B marketing leaders, David will share with attendees:

  • How B2B marketers can fight for the space to deliver three-year strategies
  • And how to balance long-term thinking with agile working to get the best of both worlds

CMO & CDO,The Marketing Practice