Let’s talk talent – Why EQ focused CMO’s are the future of Marketing

2:30 PM - 3:00 PM

The war for talent is hotting up; attracting, retaining and developing your people should be your #1 priority. For the first time in history we have a workforce that cuts across five generations; the demands and expectations of Millennials and Gen-Xers are very different to those of the Baby Boomer generation. Additionally; there is a blurring of boundaries between agencies and in-house teams where agility and collaboration is the name of the game.

Today’s CMO playbook is outdated. Talent-first CMO’s see talent as a value creator, as such talent must be tied to every item of the strategic agenda. This session will consider new aspects of competition; where the need to dial-up leadership skills such as empathy, listening and emotional self-awareness are critical and why organisations investing in workforce resilience will win.

What you’ll you learn from this session…

  • We define emotional intelligence and discover the EI leadership traits & competencies that unlock innovation and creativity.
  • What is workforce resilience? Introducing a 3×3 framework through which to understand human performance and motivation.
  • We’ll explore the interplay between EI and Influence.
  • Why open-source talent and emotional contracts are the future of work