11:40 AM - 12:10 PM
Self-education plays a far more significant role in the customer journey than ever before, and buyers expect a consistently good experience at every turn.
Most businesses know this, and yet they still spend an inordinate amount of time and money creating PDF documents to share with their prospects and customers online. The 21st century demands improvement.
Join Nick Mason, CEO & Founder at Turtl, in this session to explore:
- Why the status quo doesn’t cut it
- How digital content maturity is set to evolve
- Why the PDF must die
- What to do about it