It’s Been Emotional

11:40 AM - 12:10 PM

Many of us expect B2B buyers to leave emotion at the door when making purchase decisions, particularly compared to B2C buyers (consumers). It turns out this is far from true; decisions made in the B2B context are in fact more emotionally charged than in B2C.

Join Nick Mason from Turtl to understand why this is and what it means for marketers.

CEO and Founder,Turtl