4:00 PM - 4:30 PM
Whether we know it or not, every business is now in the human experience business. The human experience will become everything because as the digitization of every aspect of life continues to evolve – the fear of losing the human touch increases. Everyone wants to experience emotions or share stories at work. But does our tech help us do so?
While the majority of the tech industry still thinks in B2C, B2B, B2B2C, and similar acronyms, the industry visionaries have always taken a 360-degree view of the “human being” behind the consumer/user, the employee or the business buyer.
Key takeaways from Alex’s session will include:
- “Experience” should not be limited to consumer product companies
- From customers to employees, enterprises are in the “experience” business, whether they like it or not
- Tech choices can be aligned using this philosophy
- Companies who buy in experience above-average returns