4:00 PM - 4:30 PM
Landing page optimization is more than a game of marginal gains. Did you know a percentage of revenue drops with every 100 ms delay in page load time? B2B demand generation is an “all-or-nothing” process: you must achieve excellence at every step of your program or your investment will be wasted. Landing pages are often the weakest link in this chain – with slow loading time killing return on investment (ROI) no matter how strong your content. If a page takes more than two seconds to load, you’ll lose two out of every five people. If it takes more than four seconds, only three in 10 people will reach the intended destination.
Discussions will explore:
- how marketers can quantify the impact of load time on lead generation.
- ways to sort out the speed of your landing pages and make a good first impression.
- minor changes that can help reap big rewards and impact the customer experience.