10:00 AM - 10:30 AM
Martech-powered digital transformation is in full swing at B2B enterprises around the world. According to a just-released survey by global agency Stein IAS, 91% of marketers say digital marketing transformation is a top priority. At this session, Stein IAS’ Chief Innovation Officer Marc Keating and Chairman Tom Stein will share a Digital Marketing Transformation Framework to develop a high-impact digital marketing roadmap based on the prioritized use cases to deliver the greatest value back to your business. Take your digital marketing strategy, processes and activation to the next level by attending this session.
Attendees will receive full survey findings as well as a Digital Marketing Transformation workbook.
In this session, you will learn:
- How to apply an actionable methodology and structured framework to embark on or accelerate your digital marketing transformation
- How to develop a transformative roadmap based on a strategic vision and prioritised use cases with the greatest business impact
- How to engage all stakeholders to gain buy-in, alignment and ‘skin in the game’
- Results from a global Digital Marketing Transformation study revealing opportunities, challenges and areas of focus