How to build a remarkable brand out of an existing one

10:40 AM - 11:10 AM

In 2017 Valitor was known as a 34-year-old issuer and acquirer who was the market leader in its native Iceland. Outside of Iceland, Valitor was operating under four different brands, following acquisitions in the UK and Denmark.

Fast forward two years and Valitor is now recognised as an international payment solutions company, headquartered in Iceland operating across 22 European countries. Its products and offerings to both omnichannel and SMB organisations have become established solutions in their respective categories too.

This presentation will explore the brand journey Chris has taken Valitor on and the process that she developed and followed to help reposition an already established brand. Chris will share how she conducted a strategic insights study to inform a new mission statement and value proposition, then implemented an overarching master brand strategy and identity.

Valitors’ rebrand has led to an increase in brand awareness, positive sentiment and industry positioning, website traffic, a share of voice amongst key competitors and ultimately more sales leads.

Delegates will benefit from understanding:

  • How to use strategic insights to develop a mission statement and value proposition with purpose.
  • How to implement a master brand strategy – Understanding the role of colour psychology in accurate brand positioning.
  • How to tell your brand story and “punch above your weight” when no-one knows you.
  • How to overcome major challenges and hurdles you might face when rebranding.