10:40 AM - 11:10 AM
People and team performance are at the very heart of an effective marketing programme. During this session, you’ll get the chance to hear how Thomson Reuters transformed a fragmented ‘support’ function into a commercially vital, B2B Marketing Award-winning team (amongst other commendations). From the importance of vision, right through to transformation, team engagement and stakeholder influencing. If you’re leading a marketing team, or have aspirations to do so, then this session will give you some great insight (the good and the bad!) on the steps to building a dynamic and thriving marketing team.
In this session, you’ll learn:
- How to provide a balance of skill-sets and expertise to enable the team to thrive
- How to manage ongoing development to meet personal and team objectives
- How to set objectives and prove success at team level
- The importance of collaboration across the business – and how to do it well