The role of creativity and emotive engagement in B2B Marketing

2:30 PM - 3:00 PM

Getting your B2B product to stand out can be challenging in a sea of tech-driven, corporate-looking creative where everyone’s doing the same thing. But wherever they work, people are engaged by vibrant, human brands, and that’s what inspired our campaign ‘Power your decisions with ICIS.com’ for the launch of a new, enhanced platform and brand-new mobile app.

Using our recent campaign as a case study we will explore:

  • Why emotive engagement matters in B2B
  • How to balance rational and emotive cues to drive real connections with customers
  • How to join up sales & marketing, ensuring long-term campaign success through an integrated, personal approach