11:40 AM - 12:10 PM
There was a day when B2B marketers used several systems to store their customer records. Today, they have centralized those records onto a single CRM platform. There was a day when B2B marketers worked across several platforms and teams to nurture prospects. Today, they have unified their nurturing activities in Marketing Automation platforms. The final frontier of unification is across the channels marketers are leveraging to generate prospect engagement and acquire customers.
Learn how top B2B marketers are beginning to connect the top of the funnel in new and innovative ways.