Why brands matter more but are valued less

1:50 PM - 2:20 PM

  • Is B2B marketing just about marketing automation, CRM and AI?
  • Doesn’t this demote marketing to the collateral production business?
  • A glorified service arm of the sales team?

In this talk, we will argue that brand marketing has never been more important. Brands define company culture. Brands are a source of innovation. Brands are impossible to copy.

This talk will help you take the argument to the CEO. We’ll give a point of view, some big stats and some killer examples of some of the world’s great B2B brands, from Bray Leino—a top 3 B2B agency.

Head of Planning,Bray Leino