1:50 PM - 2:20 PM
- Is B2B marketing just about marketing automation, CRM and AI?
- Doesn’t this demote marketing to the collateral production business?
- A glorified service arm of the sales team?
In this talk, we will argue that brand marketing has never been more important. Brands define company culture. Brands are a source of innovation. Brands are impossible to copy.
This talk will help you take the argument to the CEO. We’ll give a point of view, some big stats and some killer examples of some of the world’s great B2B brands, from Bray Leino—a top 3 B2B agency.