Big data is dead – long live cognitive marketing!

2:30 PM - 3:00 PM

Right, big data is over, so what’s next? Because this is marketing, and there’s always something next, right? 

Cognitive Marketing -I n a nutshell, it’s about driving deep level but practical customer insights through the use of all the unstructured information that’s available about markets and individuals in today’s digital age.

So what does this look like in reality? In this presentation we will be discussing:

  • It sounds achingly clever but what does it actually mean?
  • How can it benefit brands?
  • How do you actually do it?