Attention marketers, take the reins on revenue

10:00 AM - 10:30 AM

Customers are increasingly finicky and demanding; they are becoming more difficult to find, engage, and convert. Business has never needed marketing more than it does now. Join this session and find out how marketers can be empowered to successfully connect with customers and drive engagement all the way to revenue.

You’ll leave this session knowing:

  • How to create moments that matter to your customers
  • How marketing is the orchestrator of the customer experience
  • How marketing is no longer a cost centre, but rather a profit centre

General Manager,SAP Marketing Cloud