ABM: The reality check

10:40 AM - 11:10 AM

Respected ABM Practitioner Andrea Clatworthy has said “If only I knew at the beginning what I had learned by the end, it would have been much easier”

Join Lead BM consultant Andy Bacon as he discusses the journey with an ABM Head-Start client who has been working on the adoption of ABM.

You’ll discover the real-life challenges they faced, how they overcame them and what they have achieved as a result and be able to ask any questions

Senior advisor, ABM Specialist,B2B Marketing