ABM: The reality check

12:20 PM - 12:50 PM

Respected ABM Practitioner Andrea Clatworthy has said “If only I knew at the beginning what I had learned by the end, it would have been much easier”

Join Lead BM consultant Andy Bacon as he discusses the journey of the adoption of ABM.

You’ll discover the real-life challenges he has faced, how he overcame them and what can be achieved as a result and be able to ask any questions

Senior Advisor, ABM Specialist,B2B Marketing